World Hepatitis Alliance plans for World Hepatitis Day

Greta Hughson
19 June 2013
Introducing the three wise monkeys to

For many of us in Europe who work in hepatitis, or are patient advocates, World Hepatitis Day on 28 July offers an opportunity to get people talking about hepatitis. This year’s theme is: This is hepatitis. Know it. Confront it.

Three wise monkeys

The World Hepatitis Alliance is co-ordinating a campaign known as ‘three wise monkeys’ or ‘See no evil. Hear no evil. Speak no evil’. The idea behind the campaign is that hepatitis is often ignored, and it’s important for people to open their eyes and ears to it.

“Just as the Three Wise Monkeys ignore the world around them, viral hepatitis has been wilfully ignored and neglected on a global scale.” Charles Gore, President of the World Hepatitis Alliance.

The Alliance is asking that people get involved in a couple of fun ways.

Firstly, they are sending out sets of toy monkeys and asking people to take pictures of the monkeys around the world, or of themselves performing the three wise monkey actions, and to tweet their photos with the hashtag #seehearspeakno – the pictures are then displayed in an online gallery. You can see some examples below from Deutsche Leber Hilfe of the monkeys exploring Aachen, in Germany, and some photos from the Turkish Association for the Study of the Liver!

Secondly, on World Hepatitis Day, the Alliance is hoping to break its own Guinness world record! Last year, over 12,000 people performed the three wise monkey actions on World Hepatitis Day – and they want even more people to get involved this year. To be a part of the record attempt, you need to get a group of at least 25 people together to perform the actions. There is information online if you want to arrange your own group, and the Alliance will also publish information about planned events you can join. Why not use this as a way to get people talking about hepatitis where you are?

Awareness materials

The World Hepatitis Alliance has also put together campaign materials you can use, here:

Designs for posters and postcards are available in English, French, Spanish, Portuguese, Russian, Arabic and Chinese, with the message, “This is hepatitis. Know it. Confront it”.

You can customise these designs, using a tool on the website, by changing the images and the text.

Get people talking

There are lots of ways you can raise awareness of hepatitis, by arranging or taking part in an event, giving presentations, blogging, using social media, writing a letter to a newspaper, and talking to friends and colleagues. The main thing is to raise awareness of hepatitis, encouraging people to think about it and to be tested.

We would love to hear about what you have planned for World Hepatitis Day. Let us know at

For more information

The World Hepatitis Alliance is a global voice for the 500 million people worldwide living with chronic viral hepatitis B or C, comprising over 160 member patient groups. The Alliance works to establish comprehensive hepatitis strategies in all countries, but also strives to raise the profile of hepatitis. One of the ways they do this is through co-ordinating World Hepatitis Day.

The aim for 2013 is to continue to raise awareness of chronic hepatitis B and C around the globe and to drive policy change for improvements in health outcomes for people living with hepatitis. Visit for more information.